March 15th, 2011

Member of the Month - March 2011

By Emily Moldenhauer

Though born in Palm Springs CA, Dee Wilson considers himself a Bay Area native, where he was raised and has found an artistic community to pursue his life dreams in the arts. A well-rounded artist, Dee has been singing and dancing since the age of five, drawing and writing since seven, and now as a young adult of 18, is finding success in photography and modeling. Being a dancer, fashion designer, and so much more, Dee Wilson never tires to inspire others and be inspired. Throughout his run with singing/songwriting, Dee’s R&B-influenced style has been compared to Kid Cudi, B.o.B and Fonzworth Bentley and his sound can be found on YMR’s 2010 mixtape Run This Town. As an LGBQT activist and leader in his community, Dee will be remembered for his familiar smile, his willingness to connect to those around him, and his seriousness about his craft and art. Keep your eyes peeled for him in the future, as he plans to continue competing in dance competitions, writing, recording music, and designing fashion!

Watch the video before to hear more about Dee in his own words continue reading the rest of the blog for some fun facts!

March 04th, 2011

YMR Artist featured on song placed in recent episode of One Tree Hill!

One of YMR's artists, Allante "Industry" Hunter (of GTO), lent some of his vocal stylings to a track called "Step Into the Ring" by Hammerwax. The song was placed in the episode of One Tree Hill that aired Tuesday, March 1, 2011 & is played throughout the show. Check out some of his rap skills in this short clip!

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March 04th, 2011

Company Meeting Recap: What is YMR to you?

During the company meeting on Monday, February 28th our focus was "What is YMR to you?" We welcomed a few special guests to join us-- consultants from The Berkeley Group (TBG). TBG is an organization at Cal that is currently working with YMR to strengthen its operations and further develop its brand. We spent the duration of the company meeting talking about what YMR means to each of us, reminiscing on the past, and sharing our visions for the future of Youth Movement Records.

The Wordle diagram below illustrates some of the words people shared about YMR.

February 14th, 2011

Member of the Month - February 2011

By Tania Pulido

During the month of February, love is being celebrated all over the country. Here at YMR, we are highlighting the legacy of a youth whose big heart touched our community. Tyree Brown had an unforgettable smile with a personality to match. He was involved in the Media, Arts, & Culture Program (MAC) at the RYSE Center in Richmond, California. For about a year and a half, Tyree worked tirelessly as a rapper, audio engineer, and producer. Unfortunately, Tyree recently passed away just weeks before his 17th birthday. In honor of Tyree Brown, please check out the video as he is remembered by Fred Thomas, MAC Program Coordinator at RYSE!

January 19th, 2011

GRAMMY Career Day 2011

On Wednesday, January 12th, the YMR crew represented at the 2011 edition of GRAMMY Career Day at SF State. GRAMMY Career Day provides 700 high school students the opportunity to experience and learn about the many careers in music. Through interactive workshops, performances, and discussions, students learn about careers in production, performance, composition, arrangement, and business.

Check out a word from one of our attendees, songwriter & Leadership Collective member, Dee Wilson.

"What is Grammy Career Day?! It’s only the best day ever for any young aspiring musician in high school. It’s like Camp Rock but on a college campus instead of in the wilderness. Anywho, I went to Grammy Career Day last Wednesday and it seems to get better every year. New talent, new faces, new experts in the field; meaning that all the advice and such is fresh. I’ve definitely learned a few new things that I didn’t from last year's Career Day like songwriting formats and the importance of a songwriter, that’s me!!!

After all the fun and business, I got to experience Pop Lyfe. A group from Oakland School of the Arts better known as OSA, and man was I loving it. Way better than McD's. It makes me feel all warm inside to see young people, like myself, doing great things with their talents instead of letting them go to waste.

Well that’s all for now. Word of advice, 'Keep on swimming' as Dory would say, in the face of trouble."

December 08th, 2010

Event Budgeting Company Meeting

By Emily Moldenhauer

What’s up YMR fam! Hope this fall season has been fun, productive, and positive for you... This past week we had our last Company Meeting of this Fall Season and we’re here to sum it up for you in case you missed it! You can thank us later :) Check it out..

*The meeting went a lil’ something like this* :

It was a Monday evening on December 6th, 2010.We all filed into the Band Room here at YMR and grubbed on some fine dining (aka the usual Company Meeting snacks; chips and juice boxes). The topic for this Monday’s meeting was EVENT BUDGETING so to get our clocks tickin' in the right direction, our Check-in Question was to describe either what we'd do if we won the lottery, or to describe an event that we’ve been to that was whack and why. Then we went onto the “What’s New?” status updates here at YMR and then learned about all the different terms and definitions having to do with Budgeting for Events before getting deeper into the meeting, by working on a budget for YMR Spring Mixtape Release Event! Using an online spreadsheet projected on the wall, we as a group collectively learned how to budget for the future event! It was very informative and helpful for all of us art-appreciating people who wish to plan events in the future. For a better idea as to how it all went check out some Power Point slides of notes from the Company Meeting below!

December 03rd, 2010

Event Production Company Meeting

Hope everyone had a great Thanksgiving holiday last week! We got back on Monday, November 29th and had our regular company meeting, with a focus on Event Production.

We kicked off the meeting with a Rock, Paper, Scissors tournament as our icebreaker. Shout out to Elijah Dunn for winning! We then moved on to our weekly status updates on key projects, before discussing questions for the next Member of the Month - Tania Pulido. For our "Did You Know" segment, we highlighted the definition of a film treatment, and the North Pacific Garbage Patch! For the Event Planning 101 portion of the company meeting, we discussed event production in terms of the following elements: Event title and description, Date, Objectives, Venue, Demographic, Marketing Strategy,
Expenses & Budgeting, and Evaluation.

Check out the PowerPoint slides below for details! If you click to view the slides on Slideshare.net, you'll also have the option to download the original PowerPoint file for all of the notes as well.

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November 18th, 2010

Independent Labels vs Major Labels Company Meeting

The last company meeting on Monday, November 15th engaged attendees in a discussion about independent labels versus signing with a major label.

Regardless of how you choose to progress your music career, branding is important. Your image is how the public perceives your act, based on all the information they are given about you over time -- your music, your look, your attitude, your album artwork and merchandise style, your political opinions (or lack thereof), etc. Imaging is the process of building and reinforcing this image over the years (hence, branding).

November 18th, 2010

Meet our intern Armando Emery from Metwest HS

"Hey whats up I’m Armando, I currently intern at YMR, I am 17 years old and I am a senior at Metwest High School. I was born and raised in Oakland Ca. I'm interested in hip-hop media and I would like to become a hip-hop journalist. I am a big fan of hip-hop and its culture, it’s what keeps my day going, no matter what mood one can be in there is a song to go along with it. I came to Youth Movement Records because I was told that it is a organization for the youth to express their creative talents. I will be here at YMR until early June every Tuesday and Thursday. I am skilled in video production, great camera man, and just an all around people person.

A little something I am working on as a part of YMR and for my school, is a hip-hop documentary talking about the roots of hip-hop and the culture from the past and how the culture is changing with time. I was inspired to do this film because I noticed how today's commercialized hip-hop does not liberate people but actually oppresses them in ways that most might not notice. I think the world revolves too much around trends and what people see in the media, people are beginning to forget how important it is to be unique and creative and that is the whole purpose of this documentary."

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November 12th, 2010

Online Marketing Company Meeting

The focus of the Company Meeting November 8th was Online Marketing. We got the energy going with an impromptu "Teach Me How to Dougie" session courtesy of the Cali Swag District music video as our icebreaker. (Don't worry- we laughed too)

We also discussed how we each keep up with our favorite artists these days. Some of the sources mentioned were blogs, Twitter, Facebook, WorldStarHipHop.com, radio personalities, the artist website, E! News, YouTube, and other social media.

Special guest Jake Schoneker from UC Berkeley's School of Journalism joined us to talk about a new partnership we're developing with KDOL. YMR will be working to generate more segments that combine news and music for the TV station. The project is tentatively called "MuseVideo."

We went over some slides courtesy of Daniel Aguayo of Digipendent.com about marketing for artists in this digital age. This was important because without marketing you don't have a business, you cant make sales, can’t develop a fanbase or database, and you will not have a long term income. It’s essential for any artist to market their music if they want to make money in the long run. Check out the PowerPoint slides below for information on the state of the digital union, anatomy of a modern musician, fans, building your dream team, generating revenue, and stocking your digital toolbox with all the essentials.

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